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The Founder

When founder Bill Butrymowicz was 7 years old, his father started a beverage distribution company out of their garage. Over the next thirty plus year he was immersed in the beverage industry. The information and wisdom passed down from industry lifers inspired him to create Loom. Short for "heirloom" a gift passed down through generations, Loom pays respect to the veterans that have given their life to the industry.

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The Origin

After pouring his son a glass of orange juice and cutting it with water, he noticed the lack of innovation and staleness in the juice category. People love juice, they just don't want to consume 40+ grams of sugar while doing it. His thought was simple lets create a low sugar, low calorie, all natural juice water beverage that's also cool!