“Juice from the Future” is here — and with it, a fresh take on what juice can be. LOOM, the beverage brand redefining juice by blending real fruit juice with refreshing water, is making waves in 2025. Recognized as BevNET’s Best New Brand of 2024 and nominated as an Industry Rising Star, LOOM is riding high on early success and big ambitions.
From the beginning, LOOM set out to give health-conscious consumers a better alternative to traditional juices. With zero added sugar, low calories, and certifications for being kosher, vegan, and gluten-free, LOOM offers a satisfying beverage option without compromise — a “simple yet satisfying” drink built for people who care about wellness and flavor.
Since its debut in July 2024, the brand has rapidly expanded across retail. LOOM is now available in more than 2,000 stores throughout the Jersey Shore and greater Philadelphia area, supported by distribution partners like Seaview Beverage, Metro Beverage, and High Grade Beverage. And with entry into larger retailers such as ShopRite — along with a national debut on Amazon — the company’s reach is positioned to grow well beyond its regional roots.
But LOOM is more than a beverage — it’s a lifestyle. Through LOOM’s “Loominary” movement, the brand is actively merging flavor, art, and cultural impact to redefine what a juice company can be. Over the last year, LOOM collaborated with more than 30 global artists and partnered with New Era for exclusive merchandise drops, building a visual language rooted in creativity and community. Artists such as Lorik Khodaverdian and Ylimay Zavala helped shape LOOM’s iconic star-drop logo, reinforcing the brand’s belief that art and beverage can intersect meaningfully.
That momentum continues with new partnerships — including rising artists like Chaz Marcus and collaborations with food destinations like Sweet Chick — expanding LOOM’s cultural footprint and consumer reach at the same time. In just its first five months, LOOM sold more than 16,000 cases across its debut flavors Moon Punch, Cosmic Candy Grape, Beyond Apple, and Aurora Orange, proving that consumers are embracing this new lane of juice.
With a foundation built around healthier choices, accessible flavor, artistic collaboration, and lifestyle expression, LOOM isn’t just reshaping juice — it’s shaping the future of beverages, one bottle at a time. Whether online or on shelves, this is the moment to discover what “juice from the future” really tastes like. Visit drinkloom.com to learn more or find LOOM at a retailer near you.
